Mad Women of advertising:Maas Dishes On Sex, Guilt and Creating Ads That Sell

Via Scoop.itneuromarketing

Maas Dishes On Sex, Guilt and Creating Ads That Sell – 03/05/2012… Maas:“I’m the only person in the world who has won the obnoxious commercial award twice in a row. But I sold a lot of Dove and a lot of Maxwell House Coffee.”   “The picture that emerges of an era before the phrase ‘sexual harassment’ appeared is often not pretty, though the women in her account are hardly less cynical than the men,” Roberts points out. “‘…The best way to get promoted from secretary to copywriter was for your boss to make it happen,’ Ms. Maas writes. ‘And the fastest way to make that happen was to make it with your boss.’”
Via www.mediapost.com

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