SEO Guide to Video Hosting and Embedding | SEOmoz

Via Scoop.itVideotechniques

Excerpted from the article:

« How should I host my videos for SEO purposes? Is it better to use YouTube, Vimeo or third party hosting?

 

All hosting solutions have their own set of advantages and disadvantages:

 

Third party and self hosted:

-Easier to get video rich snippets for your own domain;

– Can customise video player;

– Can build links back to your domain through embeds.

 

YouTube & Vimeo:

– Gets the content in front of more eyes;

– Content will invariably rank well (albeit often not for your domain).

 

There are 3 major functions for video from an SEO perspective:

1) Ranking, traffic and conversions;

2) Brand impressions and notoriety;

3) Links.

 

Approach 1: Video for Ranking, Rich Snippets and Conversions

 

#Location

– Include the videos on a page targeting a term likely to receive a video rich snippet;

– Ensure your videos are being built into a page where there are a variety of other media types;

– Include only one video per page.

 

#Hosting

Either self host your videos, or use a paid secure hosting solution (options detailed at the end of this post).

 

#Embedding

– Ensure the content cannot be embedded outside of your own domain;

– Embed the content with HTML5 and JavaScript or Flash, but not an iframe.

 

#Video Sitemap

Submit a video XML sitemap to Google Webmaster tools.

 

 

Approach 2: Video for Links

#Location

As with all bits of link bait, put the content somewhere visible, with good internal linking structure.

 

#Hosting

– Self-host the content or use a third party solution;

– Allow the video to be embedded anywhere;

– Create a CNAME for your video files.

 

#Embedding

– Embed the content in HTML5 and JavaScript or Flash, but not an iframe;

– Include social share buttons next to the video player;

– Customise an iframe embed code for users to embed your content.

 

#Video Sitemap

Create and submit a video sitemap per the ranking, rich snippets and conversion model.

 

 

Approach 3: Video for Brand Impressions & Notoriety….(check out it for information about this)

 

Approach 4: Video for All of the Above….

 

 

Paid Hosting Package Analysis and Pros and Cons about:

– Wistia

– Vzaar

– Vimeo Pro

– Brightcove

 

 

Each element in this article is analyzed with many details. Moreover, there are many video’s examples and also a presentation.

Check out the full and interesting article here:

http://is.gd/It0iIj

Via www.seomoz.org

Laisser un commentaire

Entrez vos coordonnées ci-dessous ou cliquez sur une icône pour vous connecter:

Logo WordPress.com

Vous commentez à l'aide de votre compte WordPress.com. Déconnexion / Changer )

Image Twitter

Vous commentez à l'aide de votre compte Twitter. Déconnexion / Changer )

Photo Facebook

Vous commentez à l'aide de votre compte Facebook. Déconnexion / Changer )

Photo Google+

Vous commentez à l'aide de votre compte Google+. Déconnexion / Changer )

Connexion à %s