Iconic social-purpose brand Toms disrupted the shoe and eyewear categories with a one-for-one business model that donates a pair of shoes (or glasses) to a person in need for every pair that’s purchased.
All my curation today relates to my love of contemporary art. This post about using social purpose and radical sustainability to create scale and win in the market feels like Pop Art. One way to look at Warhol and Pop is as the ultimate recyclers (lol).
One of my favorite themes is how doing the right thing is now the right thing to do. Warhol happend on the right thing. Pop was in the air. He saw early Lichenstein’s and told Leo Castelli he had similar paintings with Donald Duck.
The larger idea Warhol fell over is everything is recycled now. New wears off faster than a tan and we see right through BS pretty fast. Care about what you do, create values, listen to their reception and follow where your values lead is some of the best marketing advice. Few realize how hard it is to drop artifice, really listen and find a way to articulate how they are saving the world.
Find your Save The World moments, collect them, share them and Do The Right Thing because it is the right thing to do. When in doubt just think WWAWD (What Would Andy Warhol Do) and build on that :).
See on www.fastcoexist.com