Darren Shaw, creator of the Local Citation Finder, recently asked me this great question…
I’ve heard people talking about how citations might not be a valuable ranking factor in the future. What do you think? Will they stop being effective for local optimization in the future?
It might be better to ask what is the role of citations in the current state of affairs and given how it is interwoven into the algo how it is it likely to change.
See on blumenthals.com