Social business design – adopting the use of social technology, flattening corporate structure and shifting towards less siloed operational models – helps organizations achieve business objectives as the marketplace becomes more…
Mark Smiciklas believes in « the idea that organizations adopting the use of social technology, flattening their corporate structure and making the shift towards less siloed communication and operational models will be in a better position to achieve their business objectives as the marketplace becomes more digitally connected. »
The idea or concept, social business is complex. The Dachis Group offer a definition: http://bit.ly/PH7Jh4.
Unfortunately through overuse and mis-definition, people have difficulty connecting with its meaning and context.
In his post, The Connected Company, David Gray uses a series of “city” metaphors to clearly explain how a social business is a “complex, adaptive system.”
The post inspired Mark to create this information design, presenting a visual interpretation of these ideas.
By Mark Smiciklas. http://bit.ly/RjrLQ4
See on www.socialmediaexplorer.com