The Importance of Content Marketing When Building SEO Strategies [Infographic]

See on Scoop.itSEO and Social Media Marketing

Earlier this month, Mai wrote an article about why you should put content marketing at the heart of your brand strategy, in which she gives a summary of the importance of content marketing for your brand.


However, she also mentions that even though 90% of marketers think content marketing will become more important over the next year, more than 60% still haven’t invented a content marketing strategy at place.


Some interesting key facts from the infographic are:


The most popular types of content that marketers spend time on producing are blog posts, social media updates (Facebook posts, tweets, etc.) and articles/guides, whereas audio content and podcasts are the least popular;

Search engine providers are increasingly recognizing quality creation and social sharing as significant ranking factors;

27 million pieces of content are shared via the web each and every day in 2012;


More than 50 % of consumers say that blogs have influenced their purchase decisions;


94 % of marketers believe that the users analysis of the site’s perceived value will increase in importance as a ranking factor.


Find Out More:

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